Marketing Specialist

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Marketing

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Specjalista

Opis stanowiska

We are currently seeking a Marketing Specialist to join our EmailLabs Team. We're looking for an individual who combines a natural storytelling ability with a data-driven approach to create valuable, creative, engaging, and relevant content for our global audience.

The ideal candidate has experience in a growing SaaS company or marketing agency and has previously worked in a digital marketing role. Success in this position requires a deep understanding of our market's goals and priorities to ensure that campaign objectives, goals, and KPIs are achieved.

If you're looking to be part of a dedicated team that consistently delivers exceptional results while enjoying the process, then we invite you to join us!

Wymagania

  • Fluent English and Polish in spoken and written.
  • Minimum of 2 years of experience in supporting paid digital media campaigns, including Paid Search, Programmatic, Display Media, Paid Mobile, Social Networks, etc.
  • Minimum of 2 years of experience in product marketing for enterprise software.
  • Strong understanding of email marketing concepts and the ability to develop and execute innovative strategies.
  • Exceptional communication and presentation skills, both written and verbal.
  • Strong analytical skills with a data-driven mindset.
  • Experience with marketing content marketing, and analytics tools.
  • Proficiency in using email marketing and automation software (e.g., Eloqua, Marketo, HubSpot), including system integration.
  • Knowledge of building content funnels.
  • Understanding of SEO and ranking methods.
  • Understand our audience and what we can do for them.

Nice to have

  • Basic understanding of technologies behind today’s Internet like HTML/CSS.
  • Using dynamic content and personalisation to ensure all communications are targeted and relevant.
  • Ability to thrive in a fast-paced, collaborative environment.
Zakres obowiązków

  • Plan and create compelling written and visual content for marketing demand generation campaigns (i.e. blogs, emails, social media posts, infographics, slides for webinars and sales teams).
  • Designing and executing email marketing campaigns in line with the Marketing Plan to ensure a seamless customer experience.
  • Innovating ways to increase email signs-ups to build our database, improve audience engagement, and drive product sales.
  • Monitor key email marketing metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates.
  • Generate regular reports that showcase campaign performance and provide recommendations.
  • Support the creation, ideation and implementation with our agency partners and internal teams of all paid media marketing-related initiatives (search, display, programmatic, app store, paid social, etc) 
  • Integrate keywords into our strategy and evaluate the effectiveness alongside SEO Specialists.
  • Support day-to-day campaign performance using available analytical tools, to analyze and optimize assets, creatives.
  • Create and maintain a social media presence and manage our online community across all platforms.
Benefity

  • Development in an international group with a stable market position, our group is developing rapidly, we are on Polish stock market 
  • Employment under an employment contract or B2B,
  • Completely funded work equipment,
  • Hybrid work,
  • English and German lessons during working hours,
  • Fully funded of participation in training and industry events,
  • Benefit package (co-financing of a multisport card, group medical care insurance).
Vercom S.A.
Vercom S.A.

Od 01-01-2005

Profil pracodawcy
Szczegóły oferty
  • Lokalizacja

    Poznan
    Franklina Roosevelta 22

  • Tryb pracy

    Praca hybrydowa

  • Wymiar czasu pracy

    Pełny etat

  • Forma zatrudnienia

    Umowa o pracę
    B2B

  • Data publikacji

    2023-11-06 12:17:01

Aplikuj
Miejsce wykonywanej pracy

VFP Communications Ltd.

  • VFP Communications LTD Sp. z o.o.,
    ul. Idzikowskiego 16, 00-710
    Warszawa
  • Tel.: +48 22 514 6 500
  • E-mail: info@media.com.pl

  • KRS: 0000038991
  • NIP: 5870200412
  • REGON: 190598398

  • Sąd Rejonowy dla m.st. Warszawy w Warszawie XIII Wydział Gospodarczy Krajowego Rejestru Sądowego Kapitał zakładowy 180 000 zł

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